Independence Blue Cross Panel and Webinar, Sheraton Valley Forge

Independence Blue Cross brought 250 people to the Sheraton Valley Forge in King of Prussia in January 2026 for an in-room program with a panel discussion, and invited more to join online through a private webinar. We produced both: the room and the webinar, with one crew.

A finished room, wall to wall

Two projection screens with 10,000-lumen projectors carried the Independence-branded presentations on either side of the stage. Instead of draping only behind the stage, we draped the full room, then lit the stage for the panel and washed the walls in blue and green uplighting.

A private webinar, registration included

We set up and ran the webinar ourselves, including the online registration, so Independence’s team didn’t have to manage a separate platform or vendor. A PTZ camera and the program audio fed the webinar, so remote guests followed the panel live.

Four people, one show

An audio engineer, a video engineer, a camera operator and a production assistant ran the event from the tech table, covering sound, switching, the camera and the webinar, so every part of the program ran on cue.